Day in, day out, the media are full of reports of children battling illness of starvation, or who have been mistreated, or who have no chance of a proper education. Children who dare not think of tomorrow for they have no tomorrow to think of.

We want to help them!

So we have made it our task to enable them to enjoy a childhood without care and have the chance to shape their future for themselves. We are well aware that we cannot save the world; but we can and we will play our part in making it a better place for children to live in.

This is precisely why LR Health & Beauty Systems GmbH effective 1 January 2009 has initiated the LR GLOBAL KIDS FUND. Our motto is simply to work “for a promising future”. The LR GLOBAL KIDS FUND offers targeted, transparent and effective support in situations where the need is most often overlooked: Right on our own doorstep.

Our ambition is for the LR GLOBAL KIDS FUND to gradually establish itself at every LR location worldwide, so that we can accept specific and direct responsibility on the spot.